Last month, sales of the Mercedes-Benz S-Class (MSRP: $90,000 to $202,000) were up almost 12% from November 2008. That’s unusual: Overall, the luxury segment was down 8% year-over-year, and is down 27% for the year to date.
It turns out that while it’s tough to sell top-end luxury cars in a time of high unemployment and an uncertain economy, there are exceptions to the rule. Buyers will still flock to special cars with a lot of cachet and the price tags to match.
Audi, in particular, is faring better than most brands in the segment. With top-sellers like the Q5 SUV and A4 sedan, the company is down a relatively benign 7.9% for the year to date. (Competitors BMW and Mercedes were down 24% and 17%, respectively.)
But the Ingolstadt, Germany-based brand is not all everyday-driver cars and soccer-mom SUVs. Its $146,000 Audi R8 5.2 coupe sports a 525-horsepower V10 engine that gets to 60 miles per hour in 3.7 seconds. Its non-fixed costs (fuel, maintenance, depreciation) are apt for the high sticker price.
source : forbes.com
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