Source : europeanmotornews.com
Audi Servicing And Maintaining Engineering Excellence Audi - a reputation built on engineering innovation and quality As an experienced driver, you know the importance of keeping your Audi in tip-top condition. Regular car servicing will extend your car's life and identify defects before they become catastrophic. When you consider the history of Audi and how the Company has built its global reputation for quality and performance, booking an Audi service that is conducted with care and precision is vitally important in retaining the characteristics of this prestige car. Audi facts you may not know Audi is one of Germany's oldest car manufacturers with the Audi name originating in 1910 as Audiwerke GmbH. Audi began in 1889 when August Horch established A Horch & Cie and launched the first Horch car in 1901. In 1904 the company issued shares in order to raise capital for expansion, but this ultimately led to August Horch leaving the company in 1909 following a dispute with the board. Horch set up a new company in 1909 and created the Audi brand in 1910, under his new company Audiwerke GmbH. The Audi name is the Latin translation for Horch, that in English means hark. The Audi brand was created, because Horch lost a legal dispute with his former company on the use of the Horch name. In 1912 Audiwerke test drove their first car, the Wanderer, which had a four cylinder engine. After successful trials, the car went into production in 1913 and in 1914 Audi won the Alpine Challenge Trophy, one of the most famous races of the era. In 1921, Audi launched the first German manufactured left hand drive car, the Audi Type K. The improved driver visibility meant that left hand drive cars became well established by the end of the decade. In 1928, the Audi name was effectively bought by J S Rasmussen, who acquired a majority shareholding in Audiwerke AG. Four years later Audi merged with four other German car manufacturers from the Saxony area. Audi, DKW, Horch and Wanderer all became Auto Union AG in 1932. The larger company was able to supply passenger vehicles across the market, from motorcycles to luxury saloons. The Audi logo, consisting of four rings, ...